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screenshot-of-orderpage-pidiliteapp

Pidilite Genie – Dealer Assistant App

A mobile app designed for Pidilite dealers to manage orders, loyalty points, business schemes, and product learning in one place.

Project Overview

Pidilite wanted a single mobile platform that helps their dealers manage day-to-day business. Dealers needed a simple tool to place orders, track schemes, check loyalty points, and stay updated on offers.
The Pidilite Genie app also helps dealers learn product usage through videos from well-known brands like Fevicol, Dr. Fixit, M-Seal, Fevikwik, and others. Our team designed an app that brings all these needs into a clean and structured experience.

Industry

E-Commerce

[My Role]

UI/UX Designer

[Platforms]

Android and iOS

Problem Statement

Dealers had to depend on multiple sources to check schemes, place orders, and get product updates. This created confusion and extra effort. There was no unified tool to track loyalty points or learn product application methods. Pidilite needed a simple mobile app that supports everyday dealer activities and increases engagement.

Goals

  • Create a simple dashboard for all dealer activities

  • Make order placement easy and fast

  • Help dealers track loyalty points and credit notes

  • Provide product education through video content

  • Improve dealer engagement with targeted notifications

  • Support Pidilite’s brand ecosystem across all product lines

Process
1. Research

We reviewed dealer workflows and studied existing apps in B2B ordering and loyalty management. Insights helped us identify friction points and essential features.


1. Research

We reviewed dealer workflows and studied existing apps in B2B ordering and loyalty management. Insights helped us identify friction points and essential features.


1. Research

We reviewed dealer workflows and studied existing apps in B2B ordering and loyalty management. Insights helped us identify friction points and essential features.


2. Information Architecture

We organized all features into clear modules: Orders, Schemes, Loyalty Points, Purchase History, Product Videos, and Notifications.


2. Information Architecture

We organized all features into clear modules: Orders, Schemes, Loyalty Points, Purchase History, Product Videos, and Notifications.


2. Information Architecture

We organized all features into clear modules: Orders, Schemes, Loyalty Points, Purchase History, Product Videos, and Notifications.


3. User Flows

Our team mapped simple flows for placing an order, checking a scheme, and watching product videos. Flows were designed to reduce dealer effort and save time.


3. User Flows

Our team mapped simple flows for placing an order, checking a scheme, and watching product videos. Flows were designed to reduce dealer effort and save time.


3. User Flows

Our team mapped simple flows for placing an order, checking a scheme, and watching product videos. Flows were designed to reduce dealer effort and save time.


5. UI Design

The final design used Pidilite brand colors with simple cards and easy navigation. Product videos were presented cleanly with sharing options.

5. UI Design

The final design used Pidilite brand colors with simple cards and easy navigation. Product videos were presented cleanly with sharing options.

5. UI Design

The final design used Pidilite brand colors with simple cards and easy navigation. Product videos were presented cleanly with sharing options.

4. Wireframes

Low-fidelity layouts helped define structure and hierarchy. We focused on clear labels, large tap areas, and clean content grouping.


4. Wireframes

Low-fidelity layouts helped define structure and hierarchy. We focused on clear labels, large tap areas, and clean content grouping.


4. Wireframes

Low-fidelity layouts helped define structure and hierarchy. We focused on clear labels, large tap areas, and clean content grouping.


6. Handoff & Collaboration

We prepared components, screens, and interaction notes for development. Frequent reviews helped align implementation with design intent.

6. Handoff & Collaboration

We prepared components, screens, and interaction notes for development. Frequent reviews helped align implementation with design intent.

6. Handoff & Collaboration

We prepared components, screens, and interaction notes for development. Frequent reviews helped align implementation with design intent.

Key Screens
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Outcome / Impact

  • Dealers can manage business activities in one app

  • Order placement became faster and more structured

  • Loyalty tracking improved, reducing support queries

  • Product knowledge became accessible through videos

  • Strengthened connection between dealers and Pidilite’s brand ecosystem

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